Visual Identity



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Photo by Story Silo Media from the 2024 Trek Across Maine
MaineHealth is a not-for-profit, integrated health system whose vision is, “Working together so our communities are the healthiest in America,” and is committed to a mission of providing high-quality affordable care, educating tomorrow's caregivers and researching better ways to provide care. As a designer on the MaineHealth creative team, I played a key role in the complete redesign of the visual identity. Contributing to the logo design, typography, color palette, iconography, imagery, illustrative style, and overall visual guidelines, it was a unique opportunity that is not often given to in-house creative teams.